Tag Archive: Advertising

Real-time Twitter Marketing: Preparing for the Surge by @mwilloughby1984

Despite the fractious nature of the British climate I am willing to wager that all of us have felt a certain lightening of the soul and spirit as the first signs of summer… Continue reading

How Sainsbury’s redeemed itself AFTER it mocked slavery by @dmhwhite

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years a Slave…by dressing up a mannequin as a slave? Unfortunately, it’s true. And, thanks to Twitter, everyone can… Continue reading

Menus of Persuasion in a new age of PR? by @sportmarketing1

Your business is changing, has changed, and will need to change ever more dramatically, to meet the ‘persuaders’ challenge in the dawning of the new business age we are all entering. As Philip… Continue reading

Interactive Ad Simulates Drowning

In what has to be one of the creepiest ads of the year, the importance of wearing a life-jacket is effectively marketed by a video that makes you feel like, well… you’re drowning.… Continue reading

The Beginning: Making and Marketing Music by @blue_garnets

On the 21 March 2014, the first official Jules and the Blue Garnets single, ‘The Beginning’, was released- I’d like to tell you a little bit about how it all happened. I remember… Continue reading

The Burger King Motel: Encouraging fowl infidelity

Sexualising the guilt involved in eating greasy burgers and deep-fat-fried chips is of course nothing new, however the creative minds behind Burger King have taken things to another literal level as they sling… Continue reading

‘Leaked’ National Trust ad – ballsy new campaign or student spoof? Either way, it’s pretty damn funny! by @Jess_Champion

I’m a bit late to the party on this one but watching the video made me laugh just as much today as it did when I first spotted it a couple of weeks… Continue reading

Celebrity Salami: the acceptable face of cannibalism?

Celeb culture relentlessly permeates the brains of the aspirational, fame obsessed masses that is humanity. However the next shaky steps into a terrifying Hunger Games-esk world are being taken sooner than you might… Continue reading

Calvin Klein bare all with sexy social #mycalvins campaign

Calvin Klein is a brand that very much knows which side of their social-media bread is buttered, and that is one with an extra layer of sexy. So, when it came to breathing… Continue reading

SOS! Charity campaign lacks social media edge by @dmhwhite

With more than 162,000 charities in the UK alone, competing for our attention and support, it can be difficult for them to stand out and generate media cut through. I can just imagine… Continue reading