Tag Archive: public relations

Audience first; filters and hashtags second by @AmyFeldtmann

A few weeks ago, I sat in a room listening to a ‘social media expert’. Preceded by roughly 20 PowerPoint slides full of data and tips, they said ‘Twitter is dead, everyone is… Continue reading

Real-time Twitter Marketing: Preparing for the Surge by @mwilloughby1984

Despite the fractious nature of the British climate I am willing to wager that all of us have felt a certain lightening of the soul and spirit as the first signs of summer… Continue reading

How Sainsbury’s redeemed itself AFTER it mocked slavery by @dmhwhite

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years a Slave…by dressing up a mannequin as a slave? Unfortunately, it’s true. And, thanks to Twitter, everyone can… Continue reading

How much drug slang is in hip-hop? These handy infographics will help…

If, like me, you have literally no ideas what the hell large proportions of drug slag actually means (but have inkling) these rather lovely infographics will clear the whole thing up once and… Continue reading

Every Campaign Starts (and Ends) with People By @JoeCortez

The last time I saw my good friend Chavo, we were on his back deck debating the problems of the world over chilled bourbon. The topic of particular interest that day was public… Continue reading

Qantas launch sickening social campaign: #qantasblankcanvas

Like me, many find the mere notion of the interminable thirty hour flight to the land down-under exhausting, boring and, in the case of those suffering from dickey tummies or in flight nerves,… Continue reading

#Foodporn by @TomCenci

Foodselfies as they are apparently known (the art of taking pictures of the food you’re about to eat) are almost common place now, a guilty pleasure that I’m pretty sure were all a… Continue reading

Do you hear the people sing? Sing the songs of angry men by @sportmarketing1

The words of Les Miserables and the stand out lyrics of the impending French Revolution whilst setting up the barricades has a vibrant resonance with some modern day perceptions and echoes of PR.… Continue reading

Interactive Ad Simulates Drowning

In what has to be one of the creepiest ads of the year, the importance of wearing a life-jacket is effectively marketed by a video that makes you feel like, well… you’re drowning.… Continue reading

What does it take to be a “Bright Young Thing”? by @FloraEdward

2011: As a twenty year old about to start at a top ten university (it was top ten when I joined so, yes, that counts), I thought I could boldly claim to qualify… Continue reading