Tag Archive: Brand

Real-time Twitter Marketing: Preparing for the Surge by @mwilloughby1984

Despite the fractious nature of the British climate I am willing to wager that all of us have felt a certain lightening of the soul and spirit as the first signs of summer… Continue reading

How Sainsbury’s redeemed itself AFTER it mocked slavery by @dmhwhite

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years a Slave…by dressing up a mannequin as a slave? Unfortunately, it’s true. And, thanks to Twitter, everyone can… Continue reading

How much drug slang is in hip-hop? These handy infographics will help…

If, like me, you have literally no ideas what the hell large proportions of drug slag actually means (but have inkling) these rather lovely infographics will clear the whole thing up once and… Continue reading

Qantas launch sickening social campaign: #qantasblankcanvas

Like me, many find the mere notion of the interminable thirty hour flight to the land down-under exhausting, boring and, in the case of those suffering from dickey tummies or in flight nerves,… Continue reading

Do you hear the people sing? Sing the songs of angry men by @sportmarketing1

The words of Les Miserables and the stand out lyrics of the impending French Revolution whilst setting up the barricades has a vibrant resonance with some modern day perceptions and echoes of PR.… Continue reading

Menus of Persuasion in a new age of PR? by @sportmarketing1

Your business is changing, has changed, and will need to change ever more dramatically, to meet the ‘persuaders’ challenge in the dawning of the new business age we are all entering. As Philip… Continue reading

Interactive Ad Simulates Drowning

In what has to be one of the creepiest ads of the year, the importance of wearing a life-jacket is effectively marketed by a video that makes you feel like, well… you’re drowning.… Continue reading

The Difference Between Brand and Marketing by @WEARESpectaculr

Brand and Marketing and the difference between the two is not just misunderstood in business it is misunderstood in most companies and even in their marketing departments. I have worked as both a… Continue reading

The Burger King Motel: Encouraging fowl infidelity

Sexualising the guilt involved in eating greasy burgers and deep-fat-fried chips is of course nothing new, however the creative minds behind Burger King have taken things to another literal level as they sling… Continue reading

Trending Vending Machine from @Oreo #eatthetweet

Amid the wonderful world of SXSW, American biscuit peddlers Oreo offered onlookers the opportunity to try a variety of flavoured snacks entirely determined by the power of twitter. Promising to provide the ultimate… Continue reading